What Brokering Is Not: Clearing Up Misconceptions
May 2, 2023

Brokering is a business practice that involves connecting buyers and sellers and facilitating transactions between them. It is really a ‘relationship’ business.
While brokering can be a lucrative business, there are many misconceptions about what it is and what it entails.

In this article, we’ll clear up some of the most common misconceptions about brokering and explain what brokering is not.

1. Firstly, brokering is not simply referring someone to a service or product. Referrals involve recommending someone to a specific service or product, but brokering goes beyond that. A broker facilitates the transaction and ensures that both parties are satisfied with the end result. Brokers use their expertise to match buyers and sellers, negotiate deals, and handle the details of the transaction.

2. Another misconception about brokering is that it is the same as bartering. Bartering involves two parties exchanging goods or services without the use of money. While brokering does involve an exchange of goods or services, it also involves a financial transaction and compensation for the broker. Brokering is a legitimate business practice that involves the transfer of money between parties.

2. Similarly, brokering is not sales. I know this sounds a bit confusing, but as mentioned in a previous article and above in this one, brokering is relationships.
A person who is selling a product or service on behalf of a company is not a broker. Brokers do not work for specific companies or products; instead, they work to connect buyers and sellers from different companies or individuals. Brokers act as intermediaries and are compensated for their role in the transaction.

3. There are also several misinterpretations about the nature of brokering as a business. One common one is that brokering is a get-rich-quick opportunity.
While brokering can be a lucrative business, it requires hard work, dedication, and building a strong network. Brokers need to build connections with buyers and sellers, stay on top of market trends, and negotiate deals effectively. Brokering is a long-term business that requires patience, persistence, and a willingness to work hard for your clients.

4. Unlike stockbrokers or real estate brokers, brokering of products and services generally do not require a license to operate.
This is because the products and services being brokered do not fall under the same regulatory requirements as stocks and real estate. However, it is still important for brokers to understand the laws and regulations related to their specific area and to conduct their business ethically and legally. It is also important for brokers to develop strong relationships with their clients and to maintain their reputation as a trustworthy and reliable intermediary.

5. Finally, brokering is not easy. Brokering requires a specific skill set, including communication, negotiation, and problem-solving skills. Brokers need to be able to identify the needs of their clients, communicate effectively with both buyers and sellers, and negotiate deals that satisfy both parties. Brokering can be a challenging business, but for those with the right skills and temperament, it can be a rewarding career. Brokers must also learn to adapt to an ever-changing marketplace.

In conclusion, brokering is a legitimate and valuable business practice that helps connect buyers and sellers and facilitates transactions between them.
It is not simply referring someone to a service or product, bartering, or sales. It requires hard work, dedication, and a specific set of skills to be successful.
Understanding what brokering is not, is just as important as understanding what it is, as it can help individuals excel as a broker and build a profitable career and business.
Best Regards
Lawrence Clark